Welcome to the RE/MAX Balloon Team
Spectators at the 1978 Albuquerque Hot Air Balloon Festival were among the first members of the public to see a red, white and blue balloon with a strange word "RE/MAX" curved around it on either side.
Today, hundreds of thousands of people in the real estate community and millions of people around the world see the RE/MAX hot air balloon and immediately think of the RE/MAX organization of professional real estate associates. There is no question that the RE/MAX hot air balloon has become one of the most widely recognized corporate symbols in the world.
The RE/MAX Balloon represents an excellent opportunity to create awareness and promote goodwill in the community. By taking the following actions you will help maximize the exposure you will receive from a RE/MAX Hot Air Balloon Appearance.
- A press release should be drafted and distributed to your local media.
- Invite local celebrities, politicians and dignitaries for a tethered ride or free flight depending on type of event and location.
- Associate your event with one of the RE/MAX Charities, Children’s Miracle Network or Canadian Breast Cancer Foundation
It is also an opportunity to promote your local office and agent involvement. This is an excellent time to distribute promotional material and associate local RE/MAX faces with your trademark (the balloon), which is the highlight of most events, which again, furthers good will towards you within the community.